Session Chairs

Dr. Gulnaz

Dr. Gulnaz Shahzadi

National College of Business Administration and Economics, Lahore

Biography : Dr. Gulnaz Shahzadi is an academic researcher. She has a robust research career. Her research interests are employees’ behaviors, micro-corporate social responsibility, workplace psychology. Further, she is interested in working for a green environment and a better society by making the employees more efficient and effective. She has published several articles in peer-reviewed journals, including “Journal of Cleaner Production” (JCR IF: 9.297), “The Service Industries Journal” (JCR IF: 6.539), and “Social Responsibility Journal.” Besides the research, she has served Government College University, the University of Education, NUML University and University of Lahore for several years.

Dr. Hafeez

Dr. Abdul Hafeez

Associate Professor, Department of CS, Bahria University, Pakistan

Biography : Dr. Abdul Hafeez , received the M.S. degree in software engineering from International Islamic University Islamabad, Pakistan, and the Ph.D. degree in IT from the Kulliya of Information and Communication Technology, International Islamic University Malaysia. He is currently working as a Associate Professor with the Department of Computer Science, Bahria University, Lahore campus, Pakistan. His research areas are Product Design and Usability Engineering. He has almost 20 years of experience in teaching, research, and management in these areas. He is the author of more than 30 research articles (Impact Factors, Scopus, and the IEEE) and book chapters. He is also Reviewer of IEEE, ISI, and Scopus-based International journals. He has served as Keynote and invited speaker in various National and International conferences.

Dr. Sajjad

Dr. Shrafat Ali Sair

Hailey College of Commerce

Biography : Dr. Shrafat Ali Sair is a part of "Hailey College of Commerce" family as an Assistant Professor at University of the Punjab, Lahore, Pakistan. He obtained his PhD degree from NCBA&E, Lahore, by availing fully funded indigenous scholarship awarded by Higher Education Commission of Pakistan (HEC). He has served the Virtual University of Pakistan as Lecturer Marketing from November 14, 2007 to June 04, 2014. Before joining Virtual University he served Pakistan School of Economics, Lahore for one year as Lecturer Management Sciences. He has taught Marketing, Entrepreneurship and Research courses at undergraduate, graduate, post graduate and executive level students. He holds an MS degree in Business Administration from National University of Modern Languages, Lahore. Before MS he obtained an MBA degree from Institute of Business Administration (IBA), University of the Punjab, Lahore. He has presented research papers in international conferences held in Pakistan and out of Pakistan and research papers have been published in national and international research journals. During his thorough research career, he has special interest in marketing strategies, digital marketing, organizational performance, mobile commerce, social media marketing, brand management, positioning strategies, green marketing, sustainable development, innovation management, and consumer behavior.

Dr. Albert

Dr Albert John

University of Lahore

Biography : Dr Albert John is assistant Professor at University of Lahore. He is approved consultant of Small and Medium Entreprises Development Authority (SMEDA) Pakistan. He have more than ten years of professional experience in the banking, furnishing, consultancy, and academic sectors of Pakistan. He has published several articles in peer-reviewed journals including “The Service Industries Journal” (JCR IF: 6.54) and Journal of Cleaner Production (JCR IF: 9.30), and Frontiers in Psychology. His research interests are employees’ behavior and sustainability.